Air Balloon

About Travelade

We provide the means for you to plan unforgettable trips.

Travelling is sacred.

The time, money and emotions we invest into our trips means that no matter how big, how far or how long…we want each trip to feel special.

Travelade combines technology, data, creativity and a mutual love of adventure to meet the needs of travellers by providing a place where they can find inspiration, get organized and ultimately…travel.

The gang's all here!

Arnfinnur Sigmundsson

Arnfinnur Sigmundsson

Graphics Artist and Video Producer

Addi seemed to be in step with Travelade from the get go. He has an extreme flair for the creative and likes to imbue his work with a playfulness that turns the ordinary into the exciting. He studied art and multi-media design and has a highly advanced skill set in animation. Over the past 5 years he has taken the role of director or art director of commercials and music videos and continues to use his eye for design and motion in various projects.

Most memorable travel moment to date: Getting completely lost in Thailand. (We feel like there’s more to this story, but that’s all we got)

Andri Heiðar Kristinsson

Andri Kristinsson

CEO and Co-Founder

Andri oversees the strategic development and global growth strategy of Travelade. He leads the team with a hands-on approach, keeping the vision of the company top-of-mind and works to drive revenue growth. He co-founded and served as CEO for Icelandic Start-ups where he continues to incubate and foster the growth of start-up culture in Iceland. Prior to Travelade, Andri served as Product Lead at LinkedIn in San Francisco. He received his MBA from Stanford and his BSc. in Electrical and Computer Engineering at the University of Iceland.

Most memorable travel moment to date: Being evacuated by helicopter down Aconcagua in Argentina.

Alicja Lei

Alicja Lei

Brand and Community Manager

Alicja joined Travelade to build a dynamic and wide-reaching community to support the brand. She is hands on in developing programs that support branding, partnership development, content development, events and influencer engagement. She brings 5 years experience in marketing, communications working for Helly Hansen and 5 years in team management at Feathers Inc. She received her MA in International Relations from Queen Mary University of London and BA in Rhetoric from Willamette University.

Most memorable travel moment to date: Sleeping in a treehouse in the Amazon jungle, 70ft above ground only to be woken by monkeys the following morning who were swinging all about and playing in the rain.

Baldur Jón Kristjánsson

Baldur Jón Kristjánsson

UX Design Lead

Balli creates elegant, fun and intuitive designs for Travelade. Using his knowledge in experience-oriented design, illustration and interactive media, Balli aims to strike that perfect balance between fashion and function. He built his portfolio as Product Designer and Project manager at, where he started as a UX and Graphic Design intern. He last served as Designer at Kosmos & Kaos, designing websites for global companies such as Arion Banki and Vodafone.

Most Memorable Travel Experience to Date: Going Interrailing for 1 month with his girlfriend. They traveled through Europe across 8 countries…he is reluctant to call out a specific moment as the entire experience was truly unforgettable.

Hlöðver Thor Árnason

Hlöðver Thor Árnason

CTO and Co-Founder

Hlodver oversees and actively participates across all technology platforms which includes creative engineering, prototyping, system architecture and software design and development. He esteems 2 tenants, the importance of local insight, and that the whole travel experience…from idea to execution…should be memorable, thus leads his team of designers and developers to carry though this vision. Prior to Travelade, Hlodver served as CTO of, where he spearheaded dev teams through major digital transformation projects including web/mobile apps, APIs, and map/street view functions. He received his BSc in Software Engineering from the University of Iceland and has a total of 15 years experience in web and mobile development.

Most memorable travel moment to date: Riding into the sunset on a jet ski in Key West (an experience he wouldn’t have missed had it not been for the local tip).

Nína Þorkelsdóttir

Nína Þorkelsdóttir

Editor in Chief

Nina ensures that Travelade is brimming with local expert knowledge so that travelers are fully informed as they plan their trips. She believes that planning is part of the whole travel experience and thus creates and curates content to inspire Travelade users. Nina serves as chief writer herself in addition to editing works of contributing local experts from across the globe. She received her BA in Music from Iceland Academy of Arts and an MA in Publishing and Editorship from the University of Iceland where she is now currently pursuing a BA in Law.

Most Memorable Travel Experience to Date: Joining what she was told was a tour to a monastery in Montenegro but finding herself instead as the sole non-Russian speaking atheist on an Orthodox Christian pilgrimage.

Þórey Jóna Guðjónsdóttir

Þórey Jóna Guðjónsdóttir

Lead Client Developer

Thorey is a key member of the development team where code-by-code, she builds the Travelade website. This is her first job since graduating with her BSc in Software Engineering from Reykjavik University where she fell into Computer Science by chance, but took to it like a fish in water, landing herself on the Dean’s List twice after switching into this major. Being an avid traveller and someone who simply gets s*** done, Thorey was a natural fit for Travelade and has proven herself a key member of the team.

Most Memorable Travel Experience to Date: Trekking to Everest Basecamp carrying all the possessions she needed for a year of travel in Asia, and then meeting with people that were about to attempt to summit Everest.

Balloon ladder

Damn it feels good to be a gangsta

We are always on the lookout for exceptional people who are interested in joining our journey.

Join the team!

We are licenced to book!

Travelade is a fully licenced booking and travel information office by the Icelandic Tourist Board.

We adhere to the highest quality standards and are proud to be working with numerous quality local partners in Iceland in order to provide visitors with the best experience available.

Icelandic Tourist Board Booking Office BadgeIcelandic Tourist Board Information Office Badge


We recently closed a $1.6 million seed round lead by Crowberry Capital, a new nordic venture fund based in Reykjavik, with participation from angel investors and R&D grant from Rannís

Rannís Technology Development FundCrowberry Capital