About Travelade

Travelade is on a journey to make travel more personal.

Everyone's travel style is different - and changes - but too often recommendations of what to do and see don't take into account your unique travel taste.

So whether you're a wilderness lover looking to stay clear of crowds, a backpacker on a budget, or a family seeking kid-friendly fun, we want to get you the right - and trusted - recommendations. Vacation time is too short to be wasted on disappointing experiences!

Every journey has a start, and ours is in Iceland , homeland to a few of us on the team, and followed up with Bosnia and Herzegovina recently. We'll help you find the right path (or glacier, or museum) that suits you, and will be quickly expanding to more countries and destinations. 


Andri Heiðar Kristinsson

Andri Kristinsson
CEO and Co-Founder

Andri is an entrepreneur at heart, a product guy, traveler, avid outdoor enthusiast and mountain climber. He has led teams building consumer products for millions of people at SlideShare and LinkedIn where most recently he led newsfeed engagement. Prior to moving to the San Francisco Bay Area to pursue an MBA at Stanford in 2011, he was the CEO and Co-Founder of Icelandic Startups.

Hlöðver Thor Árnason

Hlöðver Thor Árnason
CTO and Co-Founder

Thor is a passionate technology leader who also loves to jump out of planes to skydive. As the former CTO of Ja.is, the largest information provider about people and companies in Iceland, he spearheaded teams of developers building a suite of web and mobile apps, including map solutions, APIs, and street view to name a few. Earlier, he was a software developer at Miracle and Oz Communications (acquired by Nokia).

Nína Þorkelsdóttir

Nína Þorkelsdóttir
Editor in Chief

Nina is a full time law student based in Reykjavik, Iceland, who uses every opportunity to explore the world and do some outdoor activity in her own country. As a child she memorised every national flag in the world and decided to visit at least one new country every year which she has done. Nina has a BA in music and an MA in editorship and theory of publication. She is the former editor in chief of the Student Paper of the University of Iceland.

Baldur Jón Kristjánsson

Baldur Jón Kristjánsson
Lead UX design

Baldur is a passionate designer with great interest in creating pleasurable products. He got his Msc. in Interactive digital media from Aalborg university where he lived for 5 years. He has over 15 years of design experience working with companies ranging from small startups to established banks. When not designing, Baldur likes to have a good time with his family and friends, play Fifa and exercise.

Þórey Jóna Guðjónsdóttir

Þórey Jóna Guðjónsdóttir
Software Developer

Thorey is a nerd with great passion for programming and traveling to exotic locations. After finishing her BSc. in Software Engineering from the University of Reykjavík she put everything on hold to travel the world. Trekking to Everest Base Camp in Nepal, living in a Yoga Ashram in India and climbing active volcanoes in Indonesia are some of the things she conquered. One year later she was back in the cold harsh weather in Iceland looking for a new adventure. That's where Travelade comes in and the rest is history!

Hörður Ragnarsson

Hörður Ragnarsson
Lead Client Developer

Hörður loves creating things. Anything from building software, to taking photographs, and producing videos. These different types of mediums all have one thing in common, they are consumed by users. And that’s where his true passion lies, in creating the best possible user experience every time. Hörður is a road cycling fanatic and loves travelling the world - exploring new roads on his pristine bike.

Want to be a part of the team?

We are always on the lookout for exceptional people who are interested in joining our journey.

Join the team

Licenced booking and information office

Travelade is licenced by the Icelandic Tourist BoardTravelade is licenced by the Icelandic Tourist Board

Travelade is a fully licenced booking and travel information office by the Icelandic Tourist Board.

We adhere to the highest quality standards and are proud to be working with numerous quality local partners in Iceland in order to provide visitors with the best experience available.

Thank you

Technology Development Fund Logo

We recently closed a $1.6 million seed round lead by Crowberry Capital, a new nordic venture fund based in Reykjavik, with participation from angel investors and an R&D grant from Rannís